5 Kata Bijak Dari William Bernbach
The most powerful element in advertising is the truth.
I warn you against believing that advertising is a science.
In communications familiarity breeds apathy.
Word of mouth is the best medium of all.
Advertising is fundamentally persuasion and persuasion happens to be not a science but an art.
I'll never get out of politics. I have friends in public office. I have things that I want to do. You can't go back in life. I won't go back to the existence I had before of running a political consulting firm and signing up clients and advising campaigns in exactly that way.