It's far too much to say that effective hoping is the only - or even the biggest - part of what it takes to succeed. If 14% of business productivity can be attributed to hope that means 86% is dependent on raw talent fickle business cycles the quality of the product you're selling and often pure dumb luck.
Most small business owners are not particularly sophisticated business people. That's not a criticism they're passionate about cutting hair or cooking food and that's why they got in the business not because they have an MBA.
The most important decision I've made in business? The choices of people I have around me. When I first started I brought everybody with me my homies from the neighborhood criminals. I just said 'Come on everybody we made it.' Then I had to realize we didn't make it. I made it.
I used to be focused on being the dopest rapper in the game and then once that became what I was I wanted something different and I wanted to become the best businessman in the game. I wanted to learn how to master the business like I mastered the rap.
I know from my own experience and from other people in the business that when you come from a place where nobody knew who you were and then there is this sudden shift to where everybody now knows who you are there's an adjustment that you have to make.
Independent film is almost nonexistent right now because all the distributers that used to love to put out these little art films are all out of business right now because it costs so much to open a movie.
I think there are a lot of technocrats in the business who would much rather work with just wheels and gears and machinery. Those things interest them more than humanity and I wish them the best of luck.