When launching a product called an Energy Drink and named Red Bull a product that stimulates body and mind it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports extreme sports and outdoor sports.
I really think more fledgling novelists - and many current and even established novelists - should get out into the real world and cover local politics sports culture and crime and write it up on deadline.
I have three kids and I'm a coach for a lot of their sports so I'm around them a lot but I see friends of mine with older kids and they don't really interact so much other than giving them a place to live.
Anyone could be in the orchestra or sports team or arts club at my school. It was precisely the kind of inclusivity that now meets with a sort of scorn and derision as a prizes-for-all culture that generates only mediocrity. There's something so insulting about the idea that including lots of people means mediocrity.